There were several products on display and sale. Furniture, Bath fittings, Tiles, Homes, Insurance schemes, kitchen tools, eatables, food, etc.
Among them the stalls selling tandoori hot plates, roasted masala peanuts, crackers, etc. where eatables were freshly prepared at the stall itself and kept for the crowd to taste and buy. Needless to say these stalls were over-crowded with people. A set of 12 packs of roasted crackers were priced at Rs.120/- but were offered for a special discounted price of Rs.60/-. Almost everyone bought a dozen for Rs.60/-. The packs looked puffed up and could easily hold 100gms. of those ready-to-eat crackers. Once home we opened a pack each. Air escaped and when we peeped deep down we found just 25gms of it at the bottom! What a marketing strategy!!
Same goes for the famous Pepsico brand of 'Lays' Potato wafers. These packets are puffed with air like inflated balloons and there is so little of the potato chips at the bottom, its impossible to stop with just one pack.
A co-traveler showed us how cleverly Zandu balm (a pain balm for headaches, etc) was packaged. There was this tiny container within the usual bigger container bottle. The tiny one was filled with a quantity of the balm which was sufficient for only a few rubs but the container looked bigger.
These are just a few examples. I am sure there will be many more of such kind.
Air costs money too and we all thought it was absolutely free.
Mahalakshmi.
Good one !!
ReplyDelete